I make complicated software feel obvious, and I help you tell your story in crowded digital space.

Six years of product design, spent on problems that are complicated rather than merely large. Since 2024 that has meant sustainability and ESG: emissions data, disclosure standards, and certification rules, turned into interfaces people can actually work in.

At Greenview I design the data layer underneath that — systems holding more than 200 sustainability datapoints, producing reporting that lines up with the standards it claims to follow. The rules are written by somebody else, and the interface has to be right about them.

Before sustainability came two and a half years at Tokopedia, one of Indonesia’s largest technology companies, and enterprise banking work at Aleph-Labs. Tokopedia is where I learned what design at scale costs: cutting production time by 90% is the kind of number you only get by watching people do the work first.